Carter Holland - Chief Marketing Officer
Carter Holland is responsible for NewTek's global brand image and integrated marketing efforts. He drives the company's corporate identity, segment and product marketing, global demand generation, sales enablement, channel marketing, public relations, and worldwide market penetration to ensure strong customer growth and revenue performance.
Prior to NewTek, Carter held a range of marketing leadership positions at Avid Technology, where from 2000 to 2007, he implemented organic and M&A growth strategies that doubled the company's revenues to just under $1 billion annually.
As VP of corporate marketing from 2008 to 2011, he led the successful consolidation of the Pro Tools, M-Audio, Sibelius, Pinnacle and Avid brands into a new corporate identity for the company. Before Avid, Carter was a management consultant specializing in change management strategy, organizational research, and communication programs for Fortune 100 and 500 companies.
He's contributed articles to Billboard Magazine, is an active member of the internationally acclaimed The CMO Club, currently serves on the Program Advisory Board for the National Association of Broadcasters, and is also a professional recording and performing musician.