LightWave is instrumental in the production of informational graphics and advertising in the high-pressure world of newspaper and magazine publishing where deadlines are often just hours long rather than days or weeks. Regardless of the challenge - from helping people understand the intricacies of the human body; detailed illustrations of buildings or eliciting an emotional response, LightWave’s ability to generate photorealistic images quickly makes it the perfect solution for print graphic artists.

Using LightWave you can create virtual scenes much more quickly than assembling and photographing props. Further, LightWave-generated graphics provide much greater flexibility allowing you to rotate the model for a better angle or to use the same model to create a multiple images simply by moving the lights and adding a second camera for a different perspective.

LightWave also makes it easier to communicate with the client, providing test renders of to help speed the process of approval. You can communicate the look you are attempting to achieve and with feedback from the client easily make adjustments as needed.

LightWave renders appear in publications the world over, in daily newspapers like LA Times, New York Post and Wall Street Journal and magazines like Newsweek, Time and Fortune.

"We're particularly proud of the detail work ­ the critical distinction between print CGI from animated CGI. That's where LightWave really paid off ­ the rendering quality and the speed with which we were able to complete the project."

- Joe Zeff, Joe Zeff Design