Press Release - Broadcast Minds Discussion Now Available Online; Leaders Cite Social Interaction as Key Driver for the Future of TV

FOR IMMEDIATE RELEASE
April 19, 2012


LAS VEGAS - NAB - April 19, 2012 - NewTek today announced that its third annual Broadcast Minds™ thought leadership event is now available for viewing on the Web at www.newtek.com. The event, which was held in front of a standing-room only 500-person audience on April 16 in Las Vegas, featured an interactive conversation between TWiT.tv founder, Leo Laporte, MTVTurner Studios, Yamaha Corporation, and actor and Web chat show host Kevin Pollak. Of the themes that emerged during the discussion, one of the most prominent was how social interaction with viewers is now becoming standard for professional live shows produced for the Web.Key insights from the discussion included the following:

"What it is is breaking down that fourth wall, you're not just a broadcaster you're communicating, you're in a conversation with your audience." Leo Laporte, TWiT.TV, Podcaster, Broadcaster, Chief TWiT and The Tech Guy, @LeoLaporte

"Now people are writing questions live through Twitter that I then ask the guest. It is an immediate involvement in real-time." Kevin Pollak, Award-winning Actor and Comedian, Host of Kevin Pollak's Chat Show, @KevinPollak

"Five years ago, it was just a little extra shtick, now you've got your live after show, your house tours, your contests, casting profiles-now it's a whole viewer engagement." Jeff Jacobs, MTV Music Group, Vice President, Production Planning, Strategic Initiatives & Business Operations, @MTV

"It's one of the first elections that's going to be a heavy social media election, people will have their iPad, television, mobile-they are going to be part of understanding the decisions." Bill Chapman, Turner Studios, Vice President of Creative Development/Emerging Technologies, @TBSInc

"The transition has been the connection and social media aspect, I think once you take broadcast, news, sports and music and start layering on the social media aspect, that's where the breadth of content and what works in a live space really starts to grow." Jeff Hawley, Yamaha Corporation of America, Director, Customer Experience Group, @TheYamahaHub

EVP of Worldwide Marketing for NewTek, Carter Holland, added, "This was our most successful Broadcast Minds to date, particularly in the way panelists shared their optimism and enthusiasm for emerging trends that are defining the future of television. We're fortunate to have such a powerful group of influencers as NewTek customers, and we encourage anyone in the television industry who was unable to attend to watch the discussion online."

NewTek's Broadcast Minds examines the massive shift in the way people consume television content online, explores insights on how to professionally produce network-style television programming for the Web, and provides technical expertise for anyone interested in learning how to stream live video.
For more information, visit www.newtek.com, or #bcminds to participate in the online discussion.


About NewTek

NewTek is transforming the way people create network-style television content and share it with the world. From sporting events, Web-based talk shows, live entertainment, classrooms, and corporate communications—to virtually any venue where people want to capture and publish live video, we give our customers the power to grow their audiences, brands and businesses, faster than ever before. 

Clients include: “The X Factor,” New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV, USA TODAY, Department of Homeland Security (DHS), the National Aeronautics and Space Administration (NASA), and more than 80% of the U.S. Fortune 100. 

NewTek is privately owned and based in San Antonio, Texas.  For more information on NewTek please visit: www.newtek.comTwitterYouTubeFlickr or connect with us on Facebook.
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Scott Carroll
NewTek

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Doug Wright
Giles Communications

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