FOR IMMEDIATE RELEASE

August 2, 2011

 
Contact:
Donetta Colboch
NewTek
210 370-8235
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 Kelly Dove
KG/KD PR
512-394-8789
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FunGoPlay—World’s First Virtual Sports Theme Park—Built with NewTek LightWave™ 10

Innovative gaming company FunGoPlay.com counts on LightWave 10 software to build a groundbreaking 3D gaming experience for children

SAN ANTONIO — August 2, 2011 — An estimated one in three children in America today is overweight or obese, according to the National Health and Nutrition Examination Survey (NHANES). To help combat the growing epidemic, FunGoPlay.com has opened the world’s first virtual sports theme park—an innovative online sports world that bridges the gap between online gaming and physical activity among children. FunGoPlay artists relied on NewTek LightWave™ 10 software to create and deliver everything from eye-catching imagery and 3D elements, to customizable assets and interactive environments.

The FunGoPlay (FGP) online world melds creativity, imagination, and technological innovation to deliver a fun, safe, and entertaining experience for members aged six to eleven. Members play games and tournaments in the online world, and with FGP Sports Gear, such as a soccer ball or flying disk with sophisticated electronics that track the length of play, players connect in the physical world to earn in-game rewards and achievements, such as medals, points, and power-ups.

Creating a Fun Production Pipeline
FunGoPlay assembled a winning team of 3D artists and a high-end toolset to create the groundbreaking gaming experience, at the heart of which is LightWave 3D® software. “The FunGoPlay team has used LightWave since its first day of production,” explains FunGoPlay Animation Director, William Vaughan, who manages the 3D production activities, including modeling, texturing, rigging, animation and rendering of all 3D assets and delivery. “LightWave has been an invaluable resource and I can say, without a doubt, that we wouldn’t have made the launch deadline without it,” he adds.

SpriteGen, a powerful new utility in LightWave 10, automates the production of sprite animation images for real-time and game engines, which helped the artists at FunGoPlay streamline the production pipeline and meet the launch deadline by shaving days off of each week’s rendering workload.

FunGoPlay Render Wrangler, Anthony Quinones agrees, noting that the SpriteGen tool enabled him to work more efficiently. “It has saved me weeks of unnecessary work by creating a sprite sheet right from LightWave that the programmers at FunGoPlay can use immediately. By not having to compile thousands of frames, it makes my job easier.”

The FunGoPlay artists also relied on the new LightWave 10 Viewport Preview Renderer (VPR) for instant design feedback. “The new VPR function makes adjusting textures a snap, and allows the art director at FunGoPlay to look over my shoulder without having to wait to see how texture adjustments look,” explains Thompson Conrad, Jr., FunGoPlay 3D artist. “It has dramatically lowered my texturing and rendering times, allowing the FunGoPlay team to move much faster through our workload.”

FunGoPlay.com officially launched July 15, 2011. To view the FunGoPlay TV spots with 3D elements created using LightWave 10, please visit http://www.youtube.com/watch?v=B3JWt05MpwA or http://www.youtube.com/watch?v=e7CxNi7UoEQ. For more information about FunGoPlay, please visit http://www.fungoplay.com.

About LightWave
NewTek LightWave 3D® combines a state-of-the-art renderer with powerful, intuitive modeling, and animation tools. LightWave 10 is designed to support the creative process, providing the artist with the ability to interact in real time with 3D content, to work seamlessly with the full range of software applications in production pipelines and to render on unlimited render nodes. LightWave is enjoyed worldwide, as a complete 3D production solution for visual effects in film, television, broadcast graphics, print, games, visualization, and the Web, and is responsible for more artists winning Emmy® Awards than any other 3D application. Try LightWave free for 30 days at http://www.newtek.com/lightwave/lwtrial.php.

About NewTek
Benefiting producers and artists with cost-effective and groundbreaking technologies, NewTek is a worldwide leader in 3D animation and special effects tools, portable live production and video editing including LightWave 3D®, the TriCaster product line and 3Play. NewTek has won numerous industry accolades, including two Emmy® Awards. NewTek products have been used in feature films and television shows, including "Avatar," "TinTin," "Repo Men," "V," "Fringe," "CSI: Crime Scene Investigation," "The Fairly OddParents" and more.

NewTek is privately owned and based in San Antonio.  For more information, please visit: www.newtek.com.

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